About Us

 

ABOUT UHCA

The Uganda Health Communication Alliance (UHCA) was established by a group of journalists and health communicators from non-government organisations, government and academia to train, empower and support journalists and public information specialists who report on health. It is legally registered as a non-profit organisation. It is a national organisation with activities in Kampala as well as upcountry.

 

UHCA has the relevant institutional structure with a strong secretariat and direct contact with over 1000 journalists, health communicators, journalism students and other professionals involved in the dissemination of health information. This network is mainly maintained and served through monthly dialogues, skills development initiatives, media excursions, an electronic Newsletter; “The Health Reporter”, and an active interactive Website; http://www.healthuganda.org.

The organization is a member of key sector working groups and is mandated to work with like minded organizations to present health issues to the media. Some of its programmes include Regional Media Training Programme, Journalists Small Grants Programme, On-site Media House Capacity Building Programme, Media Excursions and Media Relations Training for Health Practitioners.

 

OUR OBJECTIVES

• To train, empower and support journalists and public information specialists involved with dissemination of health information

• Act as a link between health organisations and the media

• To source, package and disseminate information about health issues

• To create a pool of readily accessible resources for health information and communication

• To carry out research related to health communication

 

KEY STRATEGIES

• Focus on a core group of journalists and health communicators, regularly communicate with them, be responsive to the issues they want to learn about, and help them see problems and solutions from a policy perspective.

• Keep health issues on media radar screens by continually supplying journalists with information and easily accessible online resources.

• Bring journalists together with health experts and policy makers to open lines of communication and foster productive relationships that help journalists deliver more accurately and effectively.

• Organise multi-level training activities where journalists can focus on their country’s most pressing health issues. A series of stories in the national media can be the impetus needed for a change in policies.

• Reinforce the capacity of veteran health journalists to mentor and train younger journalists.

• Arrange site visits to successful health programs and facilities and to under-served areas to give journalists first-hand exposure to health problems affecting people and how those problems are being addressed. These visits empower journalists to demand accountability from local and national policy makers.

• Impart media relations skills to health communication practitioners and health professionals.

 

KEY ACHIEVEMENTS

UHCA’s key strategies for improving media coverage on health issues are to:

  • Focus on a core group of journalists and health communicators, regularly communicate with them, be responsive to the issues they want to learn about, and help them see problems and solutions from a policy perspective.
  • Keep health issues on media radar screens by continually supplying journalists with information and easily accessible online resources.
  • Bring journalists together with health of communication and foster productive relationships that helps journalists more
  • Organise country level training activities where journalists can focus on their country’s most pressing health issues. A series of stories in the national media can be the impetus needed for a change in policies
  • Reinforce the capacity of veteran health journalists to mentor and train younger journalists.
  • Arrange site visits to successful health programs and facilities and to underserved areas to give journalists first-hand exposure to health problems affecting people and how those problems are being addressed.

 

COVERAGE

  • UHCA has trained journalists in all the 4 traditional regions of Uganda. i.e. Central, Northern, Eastern and Western Uganda. Districts which have benefited from UHCA capacity development program include Kampala, Jinja, Tororo, Soroti, Lira, Gulu, Nebbi, Arua, Kitgum, Moroto, Mbale, Kabarole, Kasese, Kamwenge, Mbarara, Bushenyi, Ntungamo, Kabale, Kisoro, Kanungu, and Rukungiri .

 

PARTNERS

  • World Health Organization (WHO)
  • Health Communication Partnership (HCP)
  • Makerere University College of Health Sciences (MakCHS)
  • German Foundation for World Population (DSW)
  • Regional Centre for Quality Health Care (RCQHC)
  • Population Reference Bureau (PRB)
  • UNACOH
  • Family Health International (FHI)
  • The Uganda Network of AIDS Service Organizations (UNASO)
  • Elizabeth Glaiser Pediatric AIDS Foundation (EGPAF)
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